ABOUT

Streetwear took root in the 1970s and 1980s inspired from the do-it-yourself aesthetic of punk, Japanese street fashion, new wave, heavy metal, and established legacy sportswear and workwear fashion. We aim to share that history, rekindle the DIY element and give birth to the next evolution of streetwear.

The world of fashion is ever changing however the consumer is the constant.

Our vision is to provide creative, design-driven products and invite the consumer to be involved in the creative process. We hope to breathe new life into an unremarkable fashion market by creating and re-inventing essential items without compromise on quality or construction. We aspire to exceed the expectations of our consumers with our passion for design, function and quality.

Our enduring mission, values, and vision inspire everything we do at Individualist. We seek to fill the void of individualism in casual youth to well dressed adulthood and our objective is to build a network of new intelligent buyers that value originality, experience and workmanship.

Our vision, driven by our consumer, is what we aspire to become. Through our products we share our story and through our consumers we learn their story in return. Together we create history.